SOLUTIONS ENGINEER · FOR SEQUEL
The human side of solutionsengineering, with anAI-native edge.
I'm Joey Alvandi. I came up through sales and community at Pavilion, then built the solutions engineering function at Tourial (now Navless) from scratch. Most of my work lives where SE meets marketing: helping B2B marketers turn technical wins into content, community, and growth.
See where I could help ↓
Joey Alvandi
Shot in Tokyo
Based in LA. Building everywhere.
What I love most is the overlap: sit with customers, solve their problem, then turn that solution into content and community. And I build with AI every day (this page included).
- LOCATION
- Los Angeles, California
- TIMEZONE
- Pacific (PT)
- PHONE
- (240) 498-6009
Kathleen Booth referred me in · plus Oana, Allie & Junior
Where Sequel's headed, and where I could help.
From an intro conversation with Kathleen and a little research online.
THE SOLUTIONS ENGINEERING GAP
All four point to the same person: technical enough to run enterprise evaluations, human enough to build content and community, sitting in the seam between Sales, CS, and Marketing.
It's work I've done before, and I'd love to do it here.
One example from Navless: a single launch use case where I built the agent and its content brain, the landing page, implementation, tracking, and reporting. It fueled the demo, the playbook, a newsletter feature, and a live customer workshop, and I built every one of those too. End to end, no handoffs.
Most of this isn't new to me.
120+ hours hands-on in Claude Code, Claude Cowork, Claude Design, Lovable, and ChatGPT.
A lot of what Sequel wants to do next lines up with what I've been doing this past year. At Tourial (now Navless) I was head of solutions engineering and community. When we rebranded and launched new products, I led growth and expansion into our existing customers, running the evaluations and POCs and helping people implement and upgrade onto the new products.
I built our solutions engineering function from the ground up, so I wasn't only designing the solution for each customer, I was helping them stand it up too, almost like a forward-deployed engineer, across a lot of different tech stacks and needs.
I keep sales and marketing in the back of my head, so whenever I solved something for one customer, I'd turn it into a repeatable playbook and get it out to the rest of the base.
That's where content came in: I ran our customer newsletter, made videos and interactive demos, and vibe-coded tools and widgets to help people get more out of the product. A few ended up shipping into the product itself.
Community is something I've always gravitated toward. I came up through Pavilion, where I was one of the top sellers and mentored junior sellers in our cohorts. At Tourial I started a customer community of champions and used it to drive expansion and get customers educating each other, which took a lot of load off our lean team.
The in-person and networking side is the part I enjoy most.
Marketers are, understandably, a little skeptical of AI, so I lead with strategy and plain-English education first, and use AI to move faster, not to replace the thinking.
People have described me as an "interpreter": I take complicated technical things and translate them into something people actually understand and want to share. When it works for one enterprise customer, it tends to snowball: one turns into three, three into seven.
A NOTE FROM A CUSTOMER
Hey Joey,
Thanks so much for the shout out. I really enjoyed our conversation yesterday and I look forward to the awesome stuff we're about to embark on.
I think we should think about how we document our successful journey together — we have a podcast that we do monthly and we'd love to have you on as a guest. Did we get our call scheduled for next week?
Thanks again and have a good weekend!
Best,
Tim
Tim Bigoness, CMO of D-Tools. I took his team through this same process, then turned what worked into content and tools they could reuse. He emailed a few weeks later asking me to come on their podcast to talk about AI for marketers.
People who've seen the work up close.
Teams and brands I've worked with hands-on
People who've worked with me
I reported to Jason for almost three years at Tourial and drove more revenue than anyone else on the team, net-new and expansion.
My boss at Pavilion, where I led the sales team and built our social-selling strategy by leading from the front.
One of my hands-on customers at Winmo; we built interactive demos and AI-powered content experiences together, strategy through implementation, and she guested on live webinars I produced.
A Navless customer and partner I worked closely with — enabled his team and our partner program, and had him on the podcast for video content.
A Tourial customer I worked with for years — secured renewals, expanded the account, and helped her team implement our new Navless products.
We met at a Pavilion event years back and have stayed close since; she's collaborated with me on a bunch of video content I've hosted.
